In response to the evolving landscape of digital music consumption, our design sprint for Amazon Music aimed at enhancing the app's creator-centric features. Focused on empowering artists and fostering a dynamic connection between creators and listeners, our sprint delved into innovative solutions that created different thresholds of engagement.
The current state of Amazon Music's app lacks a robust framework to adequately spotlight and support music creators. The platform is not optimized to foster a direct and engaging connection between artists and their audience. As a result, many talented creators struggle to break through the digital noise, limiting their ability to connect with fans and grow their audience effectively. There is a pressing need for a more creator-focused approach that empowers artists, enhances their visibility, and facilitates a more interactive and dynamic experience for both creators and listeners.
To tackle the identified challenges, our design sprint proposes a holistic set of solutions for a transformative shift in how consumers interact with Amazon Music. Our vision includes artist-centric features such as personalized profiles, interactive content tools, and real-time engagement features. The solution integrates robust analytics, offering creators valuable insights. These changes aim to create a dynamic music ecosystem, promoting discovery and nurturing meaningful connections between creators and their audience, enhancing the overall Amazon Music experience.